Because I did my bachelor degree as finance, I have a strong interest in the Financial PR. Since the second half of 2012, the IPO has basically stagnant, resulting in the accumulation of more than 800 companies, which is ready to IPO. In order to address the issue of new shares “quake lake” issue, a “historical of the most severe financial verification” storm has started. It can be said, not only to verify the storm destroyed a lot of wealth to be listed companies’ dream, but also to brokerages, accounting firms boggling. The face of brutal IPO “vacuum”, as an important member of the chain of IPO, what kind of shift Financial Public Relations is experiencing currently?
The principal activities of Financial PR include the IPO PR, refinancing PR, perennial investor relation’s management and crisis communications. In which, IPO occupies the most of the percentage in various Finance Company’s revenues. An enterprise wants to become a public listed company, as well as refinancing, mergers and acquisitions and even withdraw from the market, behind every step of the transaction are inseparable agency professional services, especially financial public relations firm’s services.
Indeed, the capital markets to promote the rapid growth of China’s popular financial public relations industry, but also bring all sorts of problems to the industry as well.
In the eyes of the public, financial public relations services provided by the company have two main aspects: one is the usual corporate roadshow promotional services. On the other hand is a well-known public relations service. In fact, a large financial public relations company insiders said that in order to allow companies to get a good image in the listing before impact investor confidence in the IPO process, from financial public relations companies involved in the IPO market, including the services of professional companies to be listed proposal, carding program, preparing and writing a variety Recommend materials to help businesses roadshow, maintaining corporate image, for crisis public relations. Avoid negative reports and other public relations crisis is just the most basic financial public relations firm, the smallest part of the implementation, the test of a financial public relations firm’s core strength lies in the professional creative planning and execution.
In the current situation, the financial public relations firm in the enterprise capital operation, information disclosure, IPO, investor relations plays an increasingly important role, along with the rapid development of new media, the various financial public relations has begun to return to service nature, especially some domestic large financial public relations firm, such as the nine-rich, Yi bridge Run made other large financial public relations firm, in addition to continuously improve service capabilities and pricing, but in the pursuit of how to provide customers with the highest quality service.
At this stage, the listed company and the business environment facing increasingly complex media environment, almost no pre-listed companies faced the media, with many private executives of listed companies are engaged in the production of technical background, the way to deal with the media often seem “powerless.”, especially when many companies are more or less there are some problems in the listing process. Thus strengthening the crisis management, and effectively improve the enterprise crisis management awareness and ability, is one of many listed companies issues at stake.
With the develop of the news media pluralism and a new era of three-dimensional media, listed companies need professional financial public relations firm to assist it with media relations, crisis communications system to help enterprises build. Especially for Chinese companies to be listed, not only crisis management capabilities, but also need to have sophisticated crisis management strategy to ensure the stable development of the enterprise is always in a state, in the fierce competition in an invincible position.
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